Independent resolves business challenges with AA Certified

How workshops are benefitting from AA Garage Guide's certified garage programme

Independent resolves business challenges with AA Certified
Renovo Autocentre become ‘AA Certified’ in April 2017.

AA Garage Guide, provider of online bookings, patrol referrals and the certified garage programme, is reporting huge successes currently being enjoyed by garages in its network.

To become ‘AA certified’, garages are required pass a stringent assessment which will reassure customers of the high standards adhered to on-site.

The inspection assesses both the customer’s experience and the workshop’s practices, and those who pass will receive their ‘AA Certified’ inspection certificate for customer peace-of-mind.

One such garage reaping the ‘AA Certified’ benefits is Renovo Autocentre, a family-owned business that started life over 30 years ago as a vehicle hire company.

With nearly 100 vehicles on its fleet, all were maintained and repaired by Renovo themselves.

In April 2016, Renovo Autocentre was born from the experience, insight and knowledge gained working on its fleet of cars, and the business decided to become ‘AA Certified’ in April 2017.

Zeeshan Ahmad, owner of Renovo Autocentre, said: “We maintain a simple rule: we will do our utmost to help all customers, so that they leave satisfied with their service.

“We are proud to have achieved an outstanding 91 per cent in our inspection, and this has strengthened our belief that our small but powerful garage can work to the incredibly high standards expected by the AA.”

Job pricing

According to Zeeshan, pricing was becoming increasingly difficult: each job required a member of staff to undertake the time-consuming task of working each individual price out and then calling customers to inform them.

Joining AA Garage Guide gave Renovo access to the AA guide price tool, simplifying the pricing challenges.

Zeeshan believes that the function has been such ‘life saver’ for the administration staff, who no longer have to spend time on every enquiry searching for the best price for parts and materials.

“It’s almost like having an additional office person taking enquiries for us without the cost of employing one,” said Zeeshan.

“Previously, booking conversion was the hardest thing we tackled when pricing so many different customer vehicle enquiries, and we couldn’t find a way to work it out any faster.

“The Guide Price system is fantastic and is 95 per cent accurate compared with the price we would have offered had we prepared the quote ourselves.

“It really is a time saving tool.”

AA Garage Guide’s head of certified network, Mima Rybanska, said: “There are so many benefits associated with becoming AA Certified, not least the increased exposure to our member base, which usually results in significantly more profile views and an increase in bookings.”

For more information about becoming AA Certified, click ‘more details’ below.

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