Marshall Motor Group and Mitsubishi Motors have worked closely with Motor Codes to develop its online service and repair ratings.
The new system will allow subscribing garages – including the growing number of independents – to feed in customer opinion from their own customer relationship systems.
Following the six-month Marshall pilot, Mitsubishi Motors has become the first brand to adopt this approach to feedback. Motor Codes currently has 120,000 customer surveys. They are displayed as received and each review is fully traceable via invoice number and vehicle registration.
Daksh Gupta, Marshall CEO, said: “With online reviews, volume is key. The more comments backing a high satisfaction score, the more people trust what they see. Ultimately, this is good for business.”
Lance Bradley, managing director of Mitsubishi Motors in the UK, added: “We welcome the opportunity to show how satisfied Mitsubishi customers are with their service experience.”