The automotive industry aims to help UK motorists save more than £6.8 billion each year through driving more efficiently. Six UK automotive bodies claim official European mpg (fuel efficiency) figures, often subject to skepticism, are within every driver’s reach.
The average driver could make a 20% saving on their fuel bill, up to and beyond official mpg levels – without affecting time or speed of travel.
“We have rallied as an industry to communicate this message so motorists have the skills to save money and help the environment,” said Mike Baunton, SMMT Interim Chief Executive. “The biggest factor in getting maximum mpg is the driver.”
The Society of Motor Manufacturers and Traders (SMMT), AA, British Vehicle Rental and Leasing Association, Guild of Motoring Writers, Institute of Advanced Motorists, Motor Codes, RAC are all supporting. Driving more efficiently could save the typical driver around £200 per year.
Quentin Willson, motoring journalist said, “Everybody can make a dramatic difference to their mpg if they learn the simple craft of driving economically. Gentle pedal pressure, anticipation and watching the trip computer can improve economy by as much as 20%. Consumers aren’t taught how to save fuel and its time they were.”