Banner Batteries pays tribute to “larger than life” key account manager

Long-time aftermarket professional Alec Morgan remembered fondly by peers

Banner Batteries pays tribute to “larger than life” key account manager
The UK Automotive Industry is paying to tribute to Alec Morgan (pictured third left), following his recent untimely death.

Colleagues, friends and associates are paying tribute to the life and career of one of the UK aftermarket’s “most colourful characters”, Alec Morgan, following his untimely death recently.

In a career spanning some four decades, Alec will be best remembered for the invaluable and outstanding contribution he made to the industry, and for the enthusiasm he showed across the senior positions he occupied, most recently as key account manager at Banner Batteries (GB) Limited.

Alec initially became involved with automotive batteries when he worked as sales director at his father’s business, Alan A.Morgan Ltd, that distributed brands such as LUK, Banner and SWF.

Following the sale of the business in 1995, and having worked for the new operation for the first six months, Alec took the bold step to set up his own business as an agent.

He continued to develop in this role until April 1997 when Alec was recruited to head-up Banner Batteries in the UK following the Austrian manufacturer’s decision to set up its own IAM operation.

It was a position that he occupied until 2013, when he took the decision to take a step back and assume the role of Key Account Manager.

During his 17-year stewardship at Banner, Alec was successful in building a business that today stands as one of the most significant within the IAM sector.

Alec was very passionate about the automotive industry and played an active role serving on the IAAF Council, the SMMT Aftermarket Council and was also on the Executive Board of the SMMT.

“Full-on positivity”

As Lee Quinney, Banner Batteries country manager states: “It is difficult to put into words how much Alec meant to not only me, but to the rest of his colleagues here at Banner Batteries and the UK motor industry per se.

“He really was one of a kind, and his loss will reverberate around the industry for a very long time.

“Alec was without doubt one the most genuine people I’ve ever met and certainly had the pleasure of working alongside.

“Our relationship over the last three years at Banner has not only been thoroughly enjoyable but deeply rewarding.

“His business acumen, fun loving spirit and full-on positivity were matched by a sense of humour that proved to be a winning cocktail.

“He was a larger than life character who was instantly liked by all who met him and he will be remembered with great affection for his professional integrity and the resounding and successful career he enjoyed in the industry over many years.

“Whilst his loss will undoubtedly leave a big hole in the lives of all those who knew him, I shall always remember Alec with great affection, in particular for being a truly great friend.

“My condolences go to his family at such a sad time,” he concluded.

For further information about Banner Batteries, click “more details” below.

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