The Parts Alliance announce new “Best of Brakes” campaign

Trading group teams up with Delphi once more to run the new “Best of Brakes” promotion

The Parts Alliance announce new “Best of Brakes” campaign
Scratch cards in the shape of brake pads will be provided with every set of Delphi brake pads bought from participating members.

The campaign aims to build on the record breaking success of spring’s ‘Dream Drive’ promotion, which saw surging sales and six lucky garage winners taking memorable Route 66 road trips.

This time around there are six spectacular holidays to be won during September and October, to destinations throughout the world including two-week holidays to destinations such as Australia, Canada, Cuba, Italy, South Africa and Vietnam.

All holiday prizes will include the flights, transfers, hotel accommodation and, if necessary, car hire.

Garages buying from The Parts Alliance members during September and October will receive a scratch card in the shape of a brake pad with each set of Delphi pads.

Participating members

  • Allparts.
  • BBC Superfactors.
  • BMS Superfactors.
  • Bromsgrove Motor Factors.
  • CES.
  • CPA.
  • Dingbro.
  • GMF.
  • SAS Autoparts.
  • SC Motor Factors.
  • Qualvecom.
  • The Parts Alliance, South West branches.

“We’re delighted to be working with The Parts Alliance again on the ‘Best of Brakes’ promotion,” said Julian Goulding, UK marketing manager at Delphi.

“The scale of the trading group gives us the perfect platform for communicating the benefits of Delphi’s braking solutions to UK garages.”

25,000 prizes

Twenty different friction formulations are used to manufacture Delphi pads, resulting in pads which not only meet OE standards but match performance characteristics of individual vehicles.

“The promotion brings 25,000 prizes for garages to win,” explained Simon Moore, head of marketing at The Parts Alliance.

“We’ve been able to build on the success of ‘Dream Drive’ as customers continue to embrace Delphi’s braking programme, which marries a trusted brand with a quality product range and competitive pricing.”

Other possible prizes include Delphi and The Parts Alliance branded beanie hats, snoods, drinks bottles, retro enamel mugs and tins of sweets to share.

To find out more about the promotion click ‘more details’ below.

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