DENSO impresses with innovation at Automechanika Birmingham

Exhibition saw DENSO bring a ground-breaking new inspection tool and a celebrity racer

DENSO impresses with innovation at Automechanika Birmingham
DENSO offered customers an insight into its new vehicle inspection tool and a chance to race against the talented driver, and brand new DENSO ambassador, Rebecca Jackson.

DENSO gave Automechanika Birmingham showgoers the chance to challenge talented racer Rebecca Jackson, and giving an exclusive insight into a brand-new vehicle inspection tool.

Attendees got a sneak preview of its e-Videns vehicle inspection tool.

Not yet released to the market, the tool will help technicians improve engagement with customers; enabling them to objectively evaluate the health of a vehicle.

The tool will use a simple yet comprehensive system combining a driver interview, a visual walk around inspection, system scan and a complete engine health check, all on an intuitive, user-friendly digital platform.

Racing driver and presenter, Rebecca Jackson took on challengers at a virtual reality racing game.

Rebecca, who has recently partnered with DENSO across all her activities, drove a lap on the VR simulator for visitors to test their racing mettle against, with a £200 love2shop voucher up for grabs to the fastest lap of the day.

The prize went to Tom Lord, who swept home the voucher with an impressive 01:36:825 lap time.

As a new member of the Original Equipment Suppliers Aftermarket Association (OESAA), DENSO also featured heavily in the series of seminars led by the organisation, educating installers and garages in the technical and financial benefits of fitting OE quality replacement parts.

Tapping into DENSO’s own hybrid powertrain expertise, technical specialist and DENSO automotive trainer, Steve Carter led a packed seminar on hybrid evolution.

Fatiha Laauich at DENSO sales UK said: “It was a key event for us this year, and we’re delighted with the reception from showgoers; with new to market innovations like e-Videns and our brand ambassador Rebecca Jackson a real highlight for many.”

The stand itself recorded more than 400 visitors over the three-day event, and featured a range of DENSO’s products and cutaways, with experts on hand to guide showgoers through the advanced technology that has made DENSO a pillar of the aftermarket industry.

For more information about DENSO’s range of aftermarket products and to find your nearest DENSO distributor or stockist, click ‘more details’ below.

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