First Line Spanish team making progress

Former Quinton Hazell duo Malcolm Crosby and Antonio Arriola are the men on the ground that are spearheading the rapid growth of the Borg & Beck range within the Spanish aftermarket. The variety of products includes clutch systems, braking components and steering and suspension to name a few.

Between them Malcolm and Antonio have 63 years of aftermarket experience and 43 directly within the Spanish market, which makes them a formidable team with a wealth of product and market knowledge. Although First Line, the company behind the brand, has been active in Spain for a number of years, it has experienced a dramatic increase in demand for its products, particularly with its highly regarded Borg & Beck brand, after it exhibited at Motortec in 2011

It has now established distribution agreements with three partners based in La Coruña, Málaga and Valencia. These partners provide a ‘same-day’ logistics capability to local customers and can reach all parts of Spain and Portugal with ‘next-day’ delivery.

Solely owned by quality parts supplier First Line, the Borg & Beck brand has a high level of recognition throughout the Spanish service and repair sector as well as an original equipment quality reputation.

First Line’s export director, Kevin Neaverson said: “Spain was the first of our export markets where we directly employed personnel that are based within the territory, but we took the step because it is such an important market for us and because we believe that face-to-face contact between our company and the Spanish wholesalers and distributors is the right way to do business.

“To date the strategy has been very successful for us, particularly as both Malcolm and Antonio are very well known personalities in the Spanish aftermarket. We therefore have very high hopes for our future growth.”

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