Automotive aftermarket vehicle lighting, inspection and power specialists, Ring has invested thousands of pounds in a strategic rebrand which will reinforce the company’s position across Europe ahead of Brexit.
As a trade brand that appeals to consumers and a business that develops state-of-the-art products for the European trade and retail markets, the company recognised the need to create a brand that would communicate its authority and expertise.
Updating packaging across more than 5,000 product lines that cover a range of accessories including automotive bulbs, workshop tools, battery care, tyre care and vehicle conversion, the company now feels that it has a strong and vibrant brand presence that will capture attention and increase sales.
Marketing manager at Ring, Henry Bisson said: “We have developed our new brand to be more coherent, consistent and competitive to meet the needs of our customer in the European aftermarket.
“We remain technical experts dedicated to delivering the right product, presented in the right way.
“Like many businesses, we need to prepare for Brexit and creating a consistent look and feel is just one of the steps that we are taking to ensure our customers throughout Europe continue to invest in products that they know will deliver on quality and performance.”
The business will roll out the new creative across its website and its company literature.
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