TRICO celebrates 90th European anniversary with new Brew 18 beer

Light golden ale goes on sale at the TRICO stadium with percentage of profits going to charity

TRICO celebrates 90th European anniversary with new Brew 18 beer

Following the success of last year’s TRICO beer ‘Brew 17’ the world’s leading windscreen wiper blade developer and supplier, has launched another new beer, this time named ‘Brew 18’, to celebrate its 90th European anniversary.

With a generous amount being donated to the local Community Trust last year following TRICO’s sponsorship of Redditch United, Brew 18 is again exclusively on sale at the TRICO stadium.

The local Community Trust engages with the Redditch community to deliver outcomes combating antisocial behavior and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.

With an ABV of 4.2 per cent, the beer is a light golden ale that, just like the vision provided by TRICO wiper blades, is crystal clear. The bottle itself proudly bears the TRICO name incorporated into a striking silver label.

Product and brand manager Sam Robinson said: “Brew 17 was extremely well received last year, so we decided to launch another new and exclusive beer to celebrate our 90th European anniversary and once again donate a percentage of the profits to the Community Trust.

“Look out for the many promotions/giveaways we will be running until the end of the year to get your hands on a bottle or gift pack.”

For further information about TRICO, click ‘more details’ below.

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