TRICO to produce own-brand beer

Wiper blade specialists to launch beer exclusively at Redditch United FC game

TRICO to produce own-brand beer
Most commonly associated with wiper blades, TRICO have chosen to branch out in an unexpected way.

To celebrate one hundred years of providing quality products to five continents, TRICO will be releasing its own-brand beer named ‘Brew 17’.

With a number of new products being introduced to celebrate the company’s centenary, the specially brewed beer demonstrates how TRICO continues to break the mould for innovative ideas and initiatives.

To coincide with Trico’s renewed sponsorship of Redditch United, this unique beer will be launched exclusively on Tuesday, 26 September at the TRICO stadium, where the Worcestershire-based club will play against Slough Town.

With a percentage of the profits going to the local Community Trust who engage with the Redditch community and deliver on outcomes combating antisocial behaviour and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.

“Watch this space”

Product and brand manager Sam Robinson said: “This is an exciting time for TRICO as we launch this special, one-of-a-kind beer.

“The company has come a long way from its humble beginnings in New York and we are very proud of our history and tradition in the industry.”

“Brew 17 is a great way for TRICO to celebrate this landmark and I hope it will be a success with not only the supporters at the match but also those who are lucky enough to get their hands on a bottle through one of the many promotions and giveaways we’ve got planned – watch this space!

“A Redditch United victory on launch day would of course help round off the celebrations in style.”

For further information about TRICO click ‘more details’ below.

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