Yuasa reflects on a positive year for professional customer training

Battery brand delivers 50 dedicated training events to thousands of automotive professionals in 2018

Yuasa reflects on a positive year for professional customer training
Yuasa has been training an automotive distributer about best practice when checking and fitting batteries.

GS Yuasa Battery Sales UK Ltd is rounding off its most successful year of training ever, following an action-packed programme of educational events across the UK and Europe.

GS Yuasa has so far this year delivered over 50 dedicated training events to thousands of automotive professionals, including a recent week-long training tour of Ireland.

The battery manufacturer has also provided training at various trade shows and support events.

GS Yuasa’s training sessions are prepared and delivered by Ian Newham, who has over 30 years’ experience in the automotive industry and has worked as training manager for GS Yuasa since 2011.

“A real hunger for increased knowledge”

He said: “Within the industry there is a real hunger for increased knowledge on battery technology, and our training events confirm this.”

“By providing a first-class training service, GS Yuasa empowers its customers with the knowledge to improve customer service, increase battery sales and reduce warranty costs.”

Yuasa cover all areas of industry best practice, from fitting the correct specification battery to maintaining stock correctly.

As well as offering technical guidance, their professional training sessions include real-life, useful product demonstrations.

Event highlights

In 2018, Yuasa also reached young engineering minds with training sessions held at colleges nationwide, including Petroc College in Barnstaple, Reaseheath College in Nantwich and the Swindon UTC.

During October, Yuasa delivered a training tour of Ireland in conjunction with Somora Motor Parts.

The highly successful week-long event included regional presentations in Dublin, Cork, Galway and Monaghan. Training focussed on AGM and EFB Start-Stop battery technology, its background, and the ever-increasing demands of new generation vehicles.

Stephen Lawless, sales manager at Somora Motor Parts said: “During October 2018 we held five training sessions, four of which were to accommodate Motor Factors and Garage Workshops.

“Such was the enthusiasm to attend that we had several customers travelling for up to 3.5 hours to attend the training.

“All agreed that the training was invaluable and Ian Newham’s presentation was articulate, covering all aspects of this market, but presented in a manner that kept all attendees interacting with him.”

Yuasa offers training services to all its customers and is currently developing the GS Yuasa Academy – an online training platform which will be launched in 2019.

For further information about Yuasa, click ‘more details’ below.

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