ZF Aftermarket appoints marketing lead

Strong cohesion of marketing and technical messages to further improve customer service across UK

ZF Aftermarket appoints marketing lead
Adam Griffiths, UK and Ireland marketing lead at ZF Aftermarket.

ZF Aftermarket has announced that Adam Griffiths will assume the newly created role of marketing lead for the UK and Ireland.

He will head a team which will roll out the key messages of the organisation’s aftermarket brand portfolio.

This includes: the well-loved Sachs brand for clutches & shock absorbers; the premium Lemförder steering range; TRW’s original equipment ‘corner module’ offer of braking, steering and suspension; the market leading range of Boge shock absorbers and complimentary products, as well as the overarching umbrella brand of ZF Aftermarket itself.

Adam will be based in Wrexham and report to Kevin Price, Zone Marketing Leader UK, France and Benelux.

TRW and ZF integration

Adam said: “The integration of the TRW and ZF businesses is almost complete, and in line with that, we can now offer our customers an even stronger, more cohesive and technically rich partnership.

“We are investing heavily in both the product development and personalities behind all our brands, and have some exciting stories to tell.”

In this role, Adam is tasked with uniting the legacy marketing groups of ZF and TRW in the UK & Ireland, to form one cohesive team.

Kevin Price, zone marketing leader UK, France & Benelux, ZF Aftermarket, said: “I am confident that with Adam’s skills, energy and experience he is the right person to lead the marketing teams in the UK & Ireland.

“I congratulate him on this promotion and look forward to the team working and growing together; further strengthening, developing and supporting our customers as they take these brands to market.”

For further information about ZF Aftermarket, click ‘more details’ below.

Home Page Forums ZF Aftermarket appoints marketing lead

This topic contains 0 replies, has 1 voice, and was last updated by  Mike Ruff, GW editor 1 week, 1 day ago.

You must be logged in to reply to this topic.

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.