ECOBAT publishes company rationale Q&A

New entity offers unique and comprehensive battery service across Europe

ECOBAT publishes company rationale Q&A
ECOBAT Battery Technologies.

Automechanika Frankfurt marked the first official appearance of ECOBAT Battery Technologies, a new company that has been formed from the consolidation of three independent businesses operating within the ECOBAT group, a consortium which itself was spawned from ECOBAT Technologies, the world’s largest producer of lead and lead alloys.

Following the news, Ecobat has released a series of Q&As.

Why have these changes been made?

“Bringing the individual businesses together gives the company a united identity, whilst also allowing it to draw on its core strengths and combine them to form a powerful organisation able to deliver added value to its customers.

Does it strengthen the company’s position?

“Indeed, the company now has greater quantities of scale, which means it is able to concentrate on delivering the best possible customer service.

How long has this been the intention of the group?

“ECOBAT has specifically chosen to acquire businesses that are customer orientated and have a great reputation in their markets.

“With the addition of Manbat France and the continued success of the existing businesses, it was clear that a new identity was required, so this decision has been strategically planned over the last 18 months, with its culmination to coincide with Automechanika, the industry’s biennial highlight.

How will the change affect existing customers?

“The quantities of scale help the company to remain competitive in terms of cost control and assure customers of the excellent product availability they need, irrespective of market conditions.

“So allied to an excellent waste disposal solution, the company is able to offer an enhanced service.

How will the change affect existing suppliers?

“Again, this will only bring benefits, as the company will be selling more of their products.

Is this really just a change of name?

“No, it’s the catalyst to enable the company to change perceptions in the market and deliver higher levels of customer service and support both its existing and future customers.

“Is there any fear that existing customers will be worried about the change?

“No, because the core strength of the current model is the relationship the company has with its customers and this change will only strengthen those relationships because the same team of customer-focused professionals are able to offer even better solutions.

How does this affect the brands supplied?

“Alongside customer service, the company’s reputation is built on quality products, so growing influence in the market will enhance the position of the brands it supplies.

Will this development bring any change to the product offer?

“The automotive, commercial vehicle, leisure and marine sectors are common to all the business hubs, but in some markets the company also specialises in other sectors such as industrial batteries.

“It would therefore be logical to use the expertise the company possesses and apply it in markets where it is not yet active.

Will there be more brand expansion?

“The company is very pleased to have come to agreement with the owner of the Lucas brand to supply Lucas batteries across the whole of Europe, which is a tremendous development opportunity and makes brand expansion inevitable.

Will ECOBAT become a battery manufacturer?

“No, the strength of the company comes from being able to specify the most appropriate solution for any particular requirement and provide customer support across the entire sales, supply, collection and waste management process, so there is no desire or benefit for it to manufacture batteries.

What will happen to the existing staff and management structure?

“The company has been built on the service it offers, made possible by the people within the teams.

“It will not be changing this philosophy or the skilled management that assists it in that task.”

For further details, contact ECOBAT Battery Technologies on 01743 218500 or select ‘more details’ below.

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