Caroline’s Cars in Norwich, the UK’s first all-female garage, is continuing to prove popular in it’s 10th trading year.
Founder Caroline Lake, told the Daily Mail her business venture has proved so popular that many men also flock to her Norwich workshop. She said: ‘we’re getting a good reputation and I think people just warm to women.’
Caroline believed traditional male-dominated garages could be intimidating for many women for a variety of reasons and that car service and maintenance was a worrying necessity for many.
‘Women come here because they know they can trust me. I want to encourage women to not be afraid and feel safe – it’s ingrained in society that women automatically know nothing about cars.
Caroline worked as an unpaid apprentice to being with, then as a paid employee before progressing to become one of the first women in the country to become a qualified MOT tester. The business was later launched with the help of friends and has since expanded to employ men as well. All wear pink overalls as compulsory uniform.
More recently Caroline has diversified into running awareness classes intended to help women learn more about their cars, introducing common faults and maintenance guidance. The ultimate ambition is to franchise Caroline’s Cars in the UK.
Caroline said: ‘I hope to expand my business and franchise it so we can have female garages up and down the country.’