The Independent Press Standards Organisation has ruled in favour of The Mail on Sunday after Kwik Fit claimed an article headlined “THE GREAT Kwik Fit FIT-UP” breached accuracy and privacy clauses of the Editors’ Code of Practice.
The article, which was published earlier this year, reported on an investigation which the newspaper had undertaken into the service provided at five Kwik Fit branches.
It claimed that the issues identified in the article, had related to a difference of opinion between Kwik Fit and the newspaper’s independent expert, and that the use of this terminology was not justified.
Reporters posing as customers took cars that had MOTs, undertaken at an “independent garage overseen by forensic vehicle examiner” and had been “transported to a nearby Kwik Fit branch by flat-bed truck to avoid jolts or damage” to the branches for servicing.
Following the sting, The Mail on Sunday claimed that “the firm charged reporters posing as customers for parts that were never changed and urged them to have expensive repairs – some of which an independent expert said were completely unnecessary”.
Concluding it’s decision that the article did not breach the Editors’ Code of Practice, The Independent Press Standards Organisation said: “The newspaper had provided the complainant with an opportunity to comment on the findings of the investigation, and where a difference of opinion had arisen, the complainant’s position had been reported.”
It added: “The Committee did not conclude that the article had given the significantly misleading impression that the complainants deliberately defraud their customers.”
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