TecAlliance spearheads access and availability

Organisation increases customer connectivity by offering multiple resources for aftermarket reach

TecAlliance spearheads access and availability
Derek Martin, market development manager for Racor Filter’s aftermarket division.

Parker Hannifin, with TecAlliance’s Racor Filter brand, is an established OE manufacturer of filtration systems and components.

Its aftermarket solution is a relatively new venture, so to ensure its success, the company has worked hand in glove with TecAlliance during the introduction.

Accuracy

Derek Martin, market development manager for Racor Filter’s aftermarket division, explains: “To ensure the programme is fully accessible to the independent sector and is tailored to its needs, our catalogue had to be both comprehensive and accurate, which is where our collaboration with TecAlliance was vital.

“Naturally, it is easy for us to link our products to the OE part numbers for the VMs we directly supply, but that neither provides us with the information of what other applications these references also fit or helps us find the OE part numbers necessary to catalogue the remainder of the range.

“With the TecAlliance Headline product, however, this process was not only possible, but straightforward.”

Efficiency

TecAlliance’s UK general manager, Shaun Greasley, says: “The key strength of our Headline product is its ability to link OE part numbers with the actual VM applications, whether for passenger car or CV, which means it bypasses the literally thousands of man-hours that would be required if an organisation was to even attempt to make these connections themselves.

“In such a fiercely competitive sector as the aftermarket, coming to market with an accurate product catalogue is a prerequisite, because motor factors simply have to be able to specify and supply the correct part.

“Headline provides suppliers such as Racor Filter with the solution they need to ensure the correct reference for the application is made by processing the amassed data and cross referencing it with vehicle parc.”

Accessibility

However, TecAlliance say there is more to an effective catalogue than linking the reference number/application data, as the data needs to be accessed and presented in a clear manner to make it reliable for those supplying the parts to the end user.

“Once the part numbers have been linked with the applications,” Greasley continues, “the real-world delivery of the data into a catalogue is possible, and with TecDoc we have a globally recognised product that fulfils that function for hundreds of suppliers across the entire aftermarket.

“Headline verifies the data and ensures its smooth transition into the TecDoc CATALOG system, but it is when the data is in this system that it becomes a reliable resource for factors who can search the system through multiple options, for the quickest and easiest identification of the required part.”

For more information about TecAlliance, please contact Shaun Greasley on 01829 752888 or email [email protected].

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