Tyre expo giant REIFEN to join forces with Automechanika

The two exhibitions will come together for the first time at Automechanika Birmingham in June 2017

Tyre expo giant REIFEN to join forces with Automechanika
Two exhibitions, REIFEN and Automechanika 2017, join forces in a bid to provide 'unrivalled' business opportunities.

The close working relationship between Messe Frankfurt, organisers of the Automechanika automotive trade exhibitions, and Messe Essen, with their REIFEN tyre industry event, has been further consolidated.

The two organisations will be working together in a global partnership across all Automechanika events from 2017 onwards, adding value and major benefits to the events and their visitors from the automotive aftermarket, supply chain and tyre industry sectors.

Oliver P. Kuhrt, CEO of Messe Essen, said: “Together with Messe Frankfurt, we are bringing the tyre industry together with the automotive aftermarket and presenting the complete process chain.”

Simon Albert, event director at Automechanika Birmingham said: “Automechanika Birmingham 2016 already has a strong exhibitor offering for visitors from the tyre industry.

“The agreement with REIFEN is a significant step in strengthening the offering for the 2017 event.”

To find out about this year’s Automechanika event and to register for free, click ‘more details’ below.

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