WAIglobal presented a series of new products and innovative promotions, including embracing current trends and giving away specially designed fidget spinners.
The show proved a huge success for the rotating electrics specialist as it welcomed a high number of current and potential customers to its stand while demonstrating its full product range.
WAI highlighted the benefits of both its re-manufactured and brand new products, as well as its high level of customer service through giving away uniquely branded fidget spinners.
It is currently in the process of rolling out its fresh new branding across its range and visitors were given the opportunity to see the clean packaging first hand on the stand.
Richard Welland, managing director, EMEA IAM VP global marketing, said: “Automechanika Birmingham has proved to be a huge success for us and this year was our best yet as we were able to engage with customers directly and promote our product quality in a fun way.
“When it comes to rotating electrics, it is important that we promote the benefits of both remanufactured and new products and Automechanika presented us with the perfect opportunity to achieve this.”
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