Volvo has announced that it’s aiming for 33 per cent of its sales to be of autonomous cars and 50 per cent to be from its subscription service by 2025.
The Swedish brand has previously announced that it aims for half of its global sales to be of electric cars by 2025.
Volvo boss Håkan Samuelsson said: “Our customers’ expectations are changing rapidly.
“This means that Volvo Cars is also changing rapidly.
“These initiatives will help transform Volvo from being purely a car company to being a direct consumer services provider.”
Volvo plans a sharp rise in the uptake of its subscription service, Care By Volvo, which is a mobile phone style monthly subscription service that covers everything from the car lease cost to insurance, taxes and even vehicle servicing.
Samuelsson added: “This paves the way for Volvo Cars to continue growing fast into the middle of the next decade.
“The company has been transformed since 2010 into a global premium car company.
“Now it’s time for this transformation to be turned into a period of sustained profitability in line with other premium brands.”
All of Volvo’s current new cars offer level two autonomous systems in the form of the pilot assist system, either as standard or as an optional extra.
Volvo is now working towards level four autonomy with ‘eyes-off’ systems, giving the option for the driver to take over when required.
It will not offer level five autonomy until the systems are proven to be completely safe.
Volvo’s first standalone autonomous car is due on sale in 2021.