The automotive industry is undergoing significant change and innovation, with a growing need for skilled professionals. Automechanika Birmingham and the Institute of the Motor Industry (IMI) are working together to address this need and encourage a more diverse workforce, particularly among women.
The IMI’s “There’s More to Motor” campaign aims to challenge misconceptions about the industry and promote its exciting career paths. This aligns with Automechanika Birmingham’s new documentary featuring female professionals who share their experiences in the automotive sector.
The documentary showcases the variety of roles available, spanning technology, engineering, customer service, and business management. It dispels outdated stereotypes of the industry, emphasising opportunities for career progression and on-the-job training.
“The automotive industry offers a fast-paced, purposeful career contributing to safety and innovation,” said Alex Jones, Marketing Director at Messe Frankfurt UK, organisers of Automechanika Birmingham.
While traditionally male-dominated, the sector is seeing an increase in female representation. Today, women make up 10% of the technician workforce, a 125% rise since 2011. Initiatives like mentorship programs and flexible work arrangements further support women pursuing careers in automotive.
This call to action is not just about filling vacancies; it’s about transforming the industry. Jones adds: “Our ‘Women in Automotive‘ documentary showcases the stories of those females who have successfully transitioned into the automotive sector, highlighting their journey, challenges, and triumphs.
“We want to shine a light on the positive opportunities rather than focusing on the current gender disparity. The future of automotive is inclusive, innovative and incredibly exciting: there is more to motor!
“With more than 100,000 positions available and a commitment to comprehensive training and support, now is the perfect time to consider a career in the automotive industry. Whether you are looking for a fresh start, a new challenge, or a rewarding career that makes a real difference, the automotive sector welcomes you.“
To watch the documentary in full visit here.
If anyone is considering a career change, they are welcome to attend Automechanika Birmingham in June 2025, where there will be a dedicated ambition and careers area.
For more information on Automechanika Birmingham by clicking here.
