RAC warn of legal action over brand use

RAC warn of legal action over brand use

RAC has sent legal letters to garages which have been using its logo in their marketing material.

RAC say the vast majority complied with the request to stop using brand logos, with the others now subject to litigation by the RAC legal department.

The campaign follows the launch of the RAC’s new RAC BuySure and RAC Cars dealer initiatives, where only authorised dealers are permitted to use the brand under a set of guidelines.

RAC head of dealer propositions Mario Dolcezza said: “We are pleased to say that the dealers we have contacted who were using the brand inappropriately have almost all complied very quickly and those that haven’t will be the subject of determined legal action including the involvement of Trading Standards. We are also aware of others that we will be contacting soon.”

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