GWM ORA, the all-electric car brand, has joined The Motor Ombudsman’s New Car Code. This brings the total number of participating manufacturers to 46, covering nearly all new cars sold in the UK.
The Code ensures high standards for new car purchases, including clear advertising, understandable warranty documents, readily available parts, and efficient dispute resolution procedures.
Toby Marshall, Managing Director of GWM ORA UK, commented: “Accreditation to The Motor
Ombudsman feels like an important milestone as we continue to strengthen our brand presence within the
UK. We firmly support this important, authoritative body in their commitment to ensure fair and transparent
trading within the automotive sector. Not only do we value their commitment to consumers, the wealth of
information, resource and support made available to our organisation ensures our team keep up to speed
with the latest in best-practice and ways of working, so we can continue to satisfy the needs of the
modern-day car buyer.”
Benefits for GWM ORA include access to dispute resolution services, training programs, and the ability to showcase their commitment to high standards through the Code logo.
Bill Fennell, Chief Ombudsman and Managing Director of The Motor Ombudsman, said: “We are delighted
to welcome GWM ORA to our New Car Code. As a fast-growing and dynamic business, they are a valued
addition to our Motor Industry Code of Practice, and this comes at an exciting time for the brand, as their
market presence continues to grow in the UK.”
For more information on the New Car Code, visit the Motor Ombudsman website by clicking here.
