TyreSafe launches ‘Love Your Tyres’ campaign to encourage road safety

Aiming to raise awareness of the importance of regular tyre checks among motorists

TyreSafe launches ‘Love Your Tyres’ campaign to encourage road safety

TyreSafe, the UK’s road safety charity, has launched its “Love Your Tyres” campaign to encourage drivers to prioritise regular tyre checks.

A recent survey conducted in partnership with the RAC revealed that only a third of drivers check their tyre tread depth monthly, despite this being the recommended practice.

The campaign emphasises the importance of checking tyre air pressure, condition, and tread depth to ensure optimal safety and performance.

Stuart Lovatt, Chair of TyreSafe, highlighted the critical role of tyres in vehicle safety and urged drivers to take proactive steps to ensure their tyres are in good condition.

The “Love Your Tyres” campaign includes a range of social media materials and downloadable guides available on the TyreSafe website, providing drivers with the information and resources they need to maintain tyre safety.

By promoting awareness of tyre safety, TyreSafe aims to reduce the number of road accidents caused by tyre-related issues and improve road safety for all.

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