Commercial Vehicle Components rebrands as NAPA Auto Parts – Commercial

Alignment with existing NAPA network creates combined network of over 290 stores

Commercial Vehicle Components rebrands as NAPA Auto Parts – Commercial

Alliance Automotive Group UK & Ireland has announced the national rebrand of its commercial vehicle subsidiary, Commercial Vehicle Components, to NAPA Auto Parts – Commercial.

This rebrand aligns the commercial division with the existing NAPA Auto Parts UK & Ireland network, creating a combined network of over 290 stores. This also connects to the global NAPA Auto Parts network, which includes more than 6,000 locations.

Robin Hill, General Manager of NAPA Auto Parts – Commercial, commented: “We’re thrilled to launch NAPA Auto Parts – Commercial in the UK & Ireland. Building on the success of the light vehicle store rebrand, we’re excited to contribute to the ongoing growth of the NAPA network. Representing a brand that has delivered best-in-class service and support for over 100 years is a testament to the progress we’ve made with the NAPA Truck brand so far alongside our key supplier partners. Our goal moving forward is to continually enhance the customer experience, and this investment highlights our commitment to continue providing a best-in-class commercial vehicle solution to the market.”

This strategic move aims to enhance customer experience and leverage the established NAPA Auto Parts brand for the commercial vehicle sector in the UK & Ireland. The integration into a larger network is expected to provide benefits through increased resources and brand recognition.

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