Auto Trader back as digital magazine to meet tablet demand

Auto Trader back as digital magazine to meet tablet demand

Auto Trader has announced the return of Auto Trader Magazine but ‘re-imagined for the digital era’.

Auto Trader Magazine is a new monthly publication that is free to download from Apple Newsstand and focuses on reviews, video and advice to help people choose a car.

The digital magazine also offers real-time access to the UK’s biggest classified listings, allowing readers to search seamlessly from the article they are reading.  Auto Trader Magazine replaces the existing Newsstand offering, ignition.

Auto Trader Consumer Marketplace Director, Nick Gee said: “Renaming ignition as Auto Trader is a step that simplifies our consumer offer.  Our usage data indicates consumers are increasingly using tablets in the car buying and selling journey and Auto Trader now provides another way to access our great content.  We have a more innovations planned.”

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