Banner Batteries secures €60m North American battery order

Contract will see Banner deliver lead batteries in the six-digit range to the USA every year

Banner Batteries secures €60m North American battery order

Banner Batteries has secured a lucrative order that will see the company supply 1.5 million lead acid batteries to the North American market.

Valued at €60m (£53.6), Banner’s starter batteries will be retrofitted to European vehicles across both the US and Canada.

As Franz Märzinger, Banner’s sales and marketing director said: “The contract will see Banner deliver lead batteries in the six-digit range to the USA every year.

“Indeed given that the market share of European vehicles is around 15 per cent, the overall market potential is very large.”

Banner’s commercial director, Andreas Bawart, said the order would “make a significant contribution to securing jobs in Austria”.

Banner has a workforce of around 800, with 520 employed at its Leonding base.

Commenting from a UK perspective, country manager, Lee Quinney said: “Whilst not impacting directly on our UK operation, this is obviously fantastic news for Banner to kick-start 2021, and we intend to ensure that the message resonates across our customer base, both live and prospective.

“Indeed not unlike Banner’s UK position, which itself continues to gain momentum, this latest development serves to support Banner’s growing status as a truly global supplier of batteries and battery accessories.”

Banner currently produces and sells over four million starter batteries annually, and views sustainability and environmental protection as the cornerstones of its corporate philosophy.

Central to this is Banner’s reliance upon a closed product cycle that extends from manufacture to recycling, one that is based on a process of continual improvements, minimisation and prevention with regard to environmental impact.

Not surprisingly, as a founder member of the Starter Battery Environmental Forum (UFS), Banner demonstrate a recycling quota of virtually 100 per cent, and this has been driven by the investment over many years of several million Euros annually in environmental protection measures.

As a result, the Banner production process today utilises 98 per cent recycled lead, whilst 80 per cent of battery box material consists of polypropylene recyclate.

Since 2015 the company’s entire electricity needs have been supplied by renewable energy sources, 60 per cent of which is used for battery charging.

It is against this backdrop that the technology behind ‘start-stop’ micro-hybrid vehicles, lead batteries are delivering up to eight per cent CO2 savings in a highly cost-effective manner.

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