Castrol and The Race Group are returning as Joint Gold Sponsors for The Blend. The premier networking and conference event for independent workshops being held in Birmingham on 28 September.
Kirstie Foster from Castrol will present findings from a new study on creating a more inclusive workshop environment for all customers. The study highlights the importance of clear communication, welcoming reception areas, and transparent pricing.
The event will also feature sessions on the importance of using the right oil for modern vehicles, including those with diesel particulate filters (DPFs) and electric vehicles (EVs). Castrol will showcase its dedicated EV lubricant line, Castrol ON, and its workshop programs aimed at enhancing customer service.
As part of Castrol’s 125th anniversary celebration, the event will include a Castrol Heritage lounge showcasing the company’s history along with merchandise. Attendees can also enter raffles to win exclusive prizes.
Castrol and The Race Group are co-sponsors of the “Garage of the Year Multi-location Award” presented at the event’s dinner.
For more information, please click here.
