Castrol creates exclusive football tournament for workshops and parts retailers

Seven-a-side competition to be held at St. George’s Park on 22 May

Castrol creates exclusive football tournament for workshops and parts retailers

To mark its new three-year sponsorship of the English Premier League, Castrol is inviting workshops and retail partners from across the UK to enter an exclusive seven-a-side football tournament on 22 May at St. George’s Park, the official home of England’s national football teams.

Participating teams will be offered expert coaching from footballing legends, and be invited to join a post-match awards dinner that will also be attended by a selection of high-profile former players and managers.

Each team can comprise men or women, or be a combination of the two.

A total of eight teams will compete in the tournament – two from the Castrol Service Network, two Castrol retail partners, three from Castrol’s franchised dealer network, and one representing BEN: the automotive industry’s leading health and wellbeing charity.

All players will receive a Nike tournament team shirt and goodie bag, with accommodation and food also provided.

The tournament will give the lucky players a once-in-a-lifetime opportunity to meet some of football’s most revered figures, with each team benefitting from a pre-tournament coaching session by their very own football legend.

Sporting luminaries signed up to the event include former England striker Emile Heskey, Premier League coach and former Nottingham Forest Manager Chris Hughton, former Leeds United and Liverpool star Harry Kewell, Brighton and Hove Albion’s women’s first team manager Hope Powell CBE, former England Captain Kelly Smith MBE, and former Middlesbrough and Bournemouth Manager Jonathan Woodgate.

Following the tournament, participants will enjoy a special awards dinner where the winning team will be awarded with medals by representatives of the League Managers Association.

The presentation will include a special guest appearance by legendary football coach and Belgium team manager, Roberto Martinez.

The top eight workshops in the Castrol Service Network to sign up the most Castrol Engine Warranty schemes will each win one tournament place.

Castrol’s Service Network supports independent workshops with training solutions, marketing offers and provides an independent certification of quality.

Castrol provides its free Engine Warranty for cars serviced at any Castrol Branded Workshop.

The scheme improves the appeal of independent workshops, builds loyalty and trust, and adds value – all at no extra cost to the workshop.

Any Castrol franchised dealer who signs up for the tournament will be automatically entered into a prize draw to win a place.

A football legend will randomly pick three winning franchises, who will then choose the players they wish to put forward.

Castrol’s retail customers will also be awarded eight team places for the sales region that drives the greatest volume uplift amongst Castrol’s stockists.

As part of this tournament, Castrol is highlighting its support for BEN, a charity enhancing the health and wellbeing of the people in the automotive industry through its free and confidential online self-help, helpline and support services. BEN’s support is tailored to the needs of the individual, with services available for both industry staff and their dependents.

Amanda Taylor, UK marketing manager at Castrol, said: “Our sponsorship of the English Premier League presents us with a unique opportunity to reward our workshop and retail partners with a true once-in-a-lifetime opportunity.

“We’ve been given the exclusive chance to form eight teams who will compete on the hallowed ground of St. George’s Park, meet some of football’s greatest legends, and leave with memories that will last a lifetime.”

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.