Castrol has announced the launch of a new ‘Oil Check Challenge’ marketing campaign this autumn, encouraging car owners to take their vehicle to a workshop if they are unsure of how to assess the oil level of their car.
The company has created a free marketing pack for workshops comprising of promotional email templates, digital advertising banners for use on a workshop’s website and Facebook page; posters to put up in a reception area; leaflets that can be used at point of sale or mailed out; and oil check reminder stickers that can be left in customers’ cars.
To support the campaign, Castrol commissioned nationwide research to explore consumers’ awareness of the need for regular oil level checks.
Significantly for vehicle workshops, 32 per cent of car owners say they would prefer a mechanic to check the oil level because they believe they would do a more effective job.
Of those who don’t typically check the oil level themselves, 49 per cent said they have never checked the oil level of their car’s engine (for their current car or any previous car), and 19 per cent don’t know how to check the oil level of their current vehicle.
Almost a third (32 per cent) of all respondents say they have never topped up the engine oil for their current car or any previous car.
Castrol recommends that oil checks are conducted monthly, but the survey found that 70 per cent of car owners say the level on their car is currently checked less frequently.
Meanwhile, 19 per cent say they only check their engine oil if a warning light comes on, and only 27 per cent of all respondents are aware that damage may already be occurring at that point.
Castrol estimates that 21 per cent of vehicles on European roads are currently low on oil, and 8% are at immediate risk of damage because the oil level is at or below the minimum recommended level.
Shailendra Gupte, marketing director EMEA at Castrol said: “The Oil Check Challenge provides a great opportunity for workshops to build positive awareness in their local communities, attract more consumers and increase revenue.
“And it’s not just about finding new customers.
“The Challenge also helps workshops reconnect with lapsed customers, and create a platform to sell top-up lubricants packs and identify additional service, maintenance and repair work.”
For further information and to claim a Castrol ‘Oil Check Challenge’ marketing pack, select ‘more details’ below.