Castrol unveils new brand identity at Automechanika Birmingham

NEC stand resembled a Castrol SERVICE workshop

Castrol unveils new brand identity at Automechanika Birmingham

Castrol used its presence at Automechanika Birmingham to showcase the new brand identity that will be rolled out for its growing UK Castrol SERVICE network from later this year.

The new branding is part of the larger refreshed brand identity that was launched in February 2023.

The Castrol stand resembled a Castrol SERVICE workshop, and visitors were able to learn more about Castrol’s diverse product portfolio, as well as how Castrol SERVICE helps workshops to attract and retain customers, increase value, and improve operational efficiency.

Also on display was the M-Sport Ford World Rally Team’s Puma Rally1 WRC challenger and the English Premier League trophy – both highlighting current Castrol sports sponsorships.

Castrol SERVICE workshop accreditation assures customers that they will receive a quality service and helps workshops safeguard customer retention, bringing added workshop value and profitability.

Castrol technologist, Simon Gurney, used the Automechanika expo to discuss the company’s continued developments in EV fluid technology by delivering keynote speeches on ‘EV fluids of the future’ to the EV Training Hub, and ‘Castrol’s response to OEM specifications and hybridisation’ to the Workshop Training Hub.

Simon explains: “Electrification and hybridisation of the vehicle parc is an area of focus for workshops as more consumers make the switch to electric mobility.

”We are continuing to innovate in EV fluid technology, while supporting workshops in adapting to changing technological requirements.”

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