New Castrol-backed digital platform helps workshops drive additional revenue

Autino's innovative customer engagement tool promises to help independent garages build trust and facilitate upsells

New Castrol-backed digital platform helps workshops drive additional revenue

Castrol is partnering with automotive solutions provider, Autino, to launch a new digital customer engagement platform that helps independent workshops maximise the efficiency of their customer communications and drive potential additional revenue through a new online channel.

Called CustomerLounge, the tool allows dealers to keep customers updated before, during and after their visit through online chat, email and video.

In addition, files and links can be shared through the tool, making it easier to promote additional services and products that could drive aftersales revenues through upsell and cross-sell.

Mark Perkins, sales manager at Castrol UK, said: “By making communication more digital we’re delivering what customers really want, and at the same time helping to make that interaction more productive for franchised and independent workshops.

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“CustomerLounge helps dealers to build lasting and productive relationships with customers, and increase the potential to generate extra aftersales revenue by showcasing products, services and offers in a pressure-free way.”

A recent survey conducted by Autino found that 72 per cent of car drivers want to communicate with their car garage digitally while their car is in for a service.

However, the majority of workshops (82 per cent) still communicate with their customers over the phone.

Alex Knight, head of marketing at Autino, said: “We’ve found that the single most important factor to consumers when having their car serviced or repaired is prompt and regular communication with the dealer.

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“This new tool enables dealers to improve transparency and trust, and communicate with their customers in a way that suits them.”

Autino is a software development company designed to advise and build tailored digital solutions for OEMs, franchised dealerships and independent workshops – empowering them to create world-class customer interactions. In 2016, Autino became a Castrol company.

The two work together to help transform the way the automotive industry works and continue to pave the way for brilliant customer experiences.

CustomerLounge is available to franchised and independent dealers as part of the exclusive suite of Castrol Drive Programs, targeted specifically at helping businesses achieve increased customer satisfaction, workshop efficiency and profitability.

More digital solutions designed to support motor retailers are set to join the program in the near future.

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