Comline steering and suspension continues to evolve

New C.A.R platform helps workshops quickly and accurately locate the correct Comline part

Comline steering and suspension continues to evolve

Workshops are set to benefit from utilising Comline Augmented Reality (C.A.R), according to Comline Auto Parts (Comline) managing director, Ishan Kamdar, who believes the quality of the brand’s evolving steering and suspension range is clearly evident when using the cutting-edge 3D tool.

To complement Comline’s ambition of increasing its steering and suspension range by a third during 2021, the British brand has introduced the C.A.R platform to assist customers in quickly and accurately locating the correct Comline part.

Currently being rolled out for customer testing, this innovative tool, which allows an at-your-fingertip comparison between the outgoing part and the new Comline equivalent, has the potential to save technicians valuable time and money.

In a series of video clips, Comline’s Ishan Kamdar, is bullish about the significance of C.A.R and demonstrates how the features of the digital platform can work in the real-world.

In these videos, Ishan picks up the story by demonstrating a comparison of a control arm for a Mercedes Benz Vito (CCA1414L) and proceeds to show the full potential of C.A.R: “Users can overlap the Comline part against the original, to exact scale, to check for any unusual ball joints or fittings.

“They can also click on ‘hotspots’, which will provide technical information, such as any peculiarities with that specific part number, to better understand the part.”

Comline general manager for marketing and communications, Leigh Davies said: “Our move into augmented reality is an exciting step-forward for the Comline brand and something that will no doubt draw interest to our steering and suspension.

“However, the real motivation behind this is to deliver something that will truly benefit our customers, and I firmly believe C.A.R can become a real asset to both parts distributors and garage businesses alike – it’s a technology with game-changing potential.”

With the C.A.R technology platform in place, Comline is looking to the market for direct feedback on the platform.

Quoting Ishan Kamdar direct from his video, he said: “We’d love to get your market feedback on Comline Augmented Reality.”

The brand has set-up a dedicated email – [email protected] – where customers can share their thoughts and opinions regarding C.A.R, while there is a dedicated section on Comline’s website.

Meanwhile, both videos featuring managing director, Ishan Kamdar, can be found via the brand’s YouTube channel: Comline Auto Parts.

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