DENSO After Market Sales UK achieved market growth of 125% year-on-year on the back of significantly increasing its product offering.
Developments in the last year have included expanding the Engine Management Systems range with notable range extensions to Engine Cooling, A/C Compressor, Starters and Alternators and Lambda Sensor ranges.
“The past 12 months have been incredibly positive,” said Kevin Peacocke, Assistant Manager at DENSO After Market Sales UK. “Extended product offerings, together with investment in UK-wide promotional activity has meant that we have been able to better demonstrate our commitment to our customers.”
Key areas of success in the UK have included Cabin Air Filters, which saw growth in excess of 800%. Engine Management Systems, saw sales increase by over 200% yearon-year whilst Engine Cooling, Wiper Blades, Spark Plugs, Rotating Electrics and Glow Plugs all saw sales more than double.
Kevin added: “2012 was the year in which the aftermarket clearly recognised DENSO as much more than just a spark plug supplier.We will be using our 2013/2014 campaigns to further enhance this positive relationship with our customers and the wider aftermarket.”
DENSO After Market Sales UK has recently strengthened its team with the appointment of Martin Pring as the new Regional Manager for UK and Ireland.