First Line Ltd. has appointed Kevin Neaverson as its new Commercial Director. Neaverson brings over 30 years of experience in the automotive aftermarket, having held various leadership positions throughout the supply chain.
In his new role, Neaverson will focus on strengthening customer relationships and driving the company’s growth strategy. He will leverage his extensive expertise to engage with First Line’s existing customer base and promote its product portfolio to a wider audience.
Neaverson will use his understanding of First Line’s business goals to support revenue growth and profitability. His responsibilities include analysing market trends and implementing the company’s commercial strategy. He will also oversee key business areas to ensure the business remains competitive and customers receive comprehensive support.
Neaverson’s appointment is intended to reinforce First Line’s commitment to customer service and strategic growth within the automotive aftermarket.