First Line Ltd. showcase extensive aftermarket portfolio at Automechanika Frankfurt

Family-owned company highlights Borg & Beck brand and innovative tools

First Line Ltd. showcase extensive aftermarket portfolio at Automechanika Frankfurt

First Line Ltd., successfully showcased its extensive product range at Automechanika Frankfurt 2024. The company, which has been family-owned for over 40 years now, focused on its well-established Borg & Beck brand, known for its high-quality products and extensive vehicle coverage.

At the event, visitors were drawn to the company’s interactive display, which allowed them to explore their wide range of over 50,000 references across three brands. The AI-powered screen offered a fresh and engaging way to learn about the products and their applications.

The Borg & Beck brand was a key highlight, showcasing its offerings for passenger cars, hybrids, electric vehicles, and light commercial vehicles. With over 65 product categories, including steering and suspension components, Borg & Beck demonstrates its commitment to providing comprehensive solutions for the automotive aftermarket.

First Line Ltd. emphasised its global reach and the ease of accessing its products through its online WebCat catalogue. Visitors naturally had the opportunity to interact with the company’s sales and technical teams, gaining valuable insights into their product offerings.

Overall, First Line Ltd.’s presence at Automechanika Frankfurt 2024 showcased its commitment to providing high-quality aftermarket parts and its dedication to meeting the evolving needs of the automotive industry.

For more information about First Line Ltd.’s premium parts, please click here or contact the sales team at 01869 248484.

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