Walker Cutting, a Bosch Car Service Centre in Rotherham, has reduced costs and improved profits by partnering with Garage Services Online for a new website.
The garage experienced a 75% reduction in monthly subscription costs and eliminated the need for additional advertising following the launch of their new website.
Co-owner, Gary Cutting said: “We’re making huge savings now. The new website is a quarter of the cost we were paying previously, and the changeover was quick and easy.
“Bosch recommended Garage Services Online to us, and I can’t fault them.
“We got our first website over 24 years ago so we know how important they are, even for a busy garage. I wasn’t unhappy with the look of the previous site, but we needed to rethink the type of work it was attracting.
“Our lead time had crept up to four weeks which wasn’t great for customers. The website was attracting too much low profit work, things like time-consuming engine problems. We were struggling to fit in the quick turnaround work such as a basic service or MOT, so something needed to change.”
Garage Services Online emphasises the importance of a well-designed website for garage businesses. The company works closely with clients to create websites that generate profitable enquiries and support business growth.
“Many garages shy away from investing in and improving their online presence. They think a website will bring in more work than they can cope with, when in fact, the opposite is true. It’s a gatekeeper and can become invaluable to their business.”
Gary concluded: “We still get a few calls for the jobs we don’t want, but that’ll take time because we’re such as established garage. The difference is we now have the confidence to say no.”
To find out more about Garage Services Online, please click here.