What does your website say about your garage?

Switching to a new website provider is simple and a good onw will pay for itself, explains Garage Services Online

What does your website say about your garage?

If you’d just spent time getting ready for a night out and putting your new shirt on, would you then hide it all by going out in your old overcoat? It’s unlikely.

But that’s what many independent garages are effectively doing by putting in the hard work to grow their business through investment, training and by improving customers’ experience, only to have a website that looks dated and doesn’t reflect their business at all.

Essentially, if your garage’s website and online presence doesn’t match its physical presence, you could be losing out on a lot of business.

And not just random new business that puts a strain on your time and not much on your bottom line.

Targeted profitable new business; the type of work with a higher profit margin that’s going to help pay for the investment you’ve made on ground in the workshop.

If you’ve done all the hard work and your garage looks and does the business, why fall at the last hurdle and fail to make an impression on the customers who are searching for you or a service you can offer?

And yes, customers are searching online. Constantly. And the ability to do so is in their hand or their pocket – all the time.

Whether it’s an existing customer looking for your telephone number or a new customer looking to book that profitable car service in, that person is going to form an opinion of your garage within seconds; how professional it looks and if it looks like a garage they’d trust with their vehicle.

Basically, they’re relying on your website to tell them if you’re up to the job.

Jim Lang from Garage Services Online, a specialist company which only creates websites for independent garages, said: “We’ve helped so many garages where their old website was giving completely the wrong impression about their business.

“They’d got the expertise and kit to more than rival the main dealers for business, but when customers saw their website they just weren’t convinced.

“And it’s so easy to change this. Switching to a new website provider is simple and even a new website isn’t necessarily expensive.

“A good one, built by a team that knows what it’s doing will actually bring in enough work to pay for itself. A bit like a free make-over.”

Garage Services Online is currently running an exclusive Garage Wire reader offer where garages can test drive a bespoke website, built just for them, for three months, for free.

But be quick, the offer is limited to the first 25 garages that sign up – to find out more click here.

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