Gates rebrands EMD as E-Start

New name anticipates future advances and adds clarity when selecting parts for hybrid applications with belt-driven starter generators

Gates rebrands EMD as E-Start

Gates has unveiled E-Start as its new ‘premier brand’ for the hybrid vehicle aftermarket.

E-Start succeeds the EMD brand, which was named after the Gates electro-mechanical drive that provides repair solutions for hybrid vehicles fitted with belt-driven starter generators (BSGs).

It’s a move that will help to associate Gates’ belts and belt kits more strongly with the service and repair of hybrid vehicles.

The E-Start brand will also help distributors and installers to better identify the right OE quality belts, tensioners and kits for the correct hybrid applications.

E-Start Micro-V belts and E-Start Micro-V belt kits will also be introduced at the same time.

Related: Gates launches new off-road belt range

In collaboration with a majority of the hybrid vehicle manufacturers, Gates has helped to drive the research and development of BSGs, known to reduce fuel consumption and, consequently, lower engine emissions.

In addition to re-starting the engine, BSGs recuperate energy while braking and maintaining the charge to the battery.

Gates will introduce 29 belts in the new E-Start range as E-Start Micro-V Belts replace Micro-V Stop & Start Belts catalogued with Gates EMD part numbers.

Because BSGs require increased operating tensions than that of standard belt drive systems, Gates E-Start products have been developed using EPDM rubber compounds and aramid cords that are far more robust than those found in standard Micro-V belts.

Gates will also introduce 12 E-Start Micro-V Kits, which include the specific E-Start belt for each application, plus the appropriate highly engineered E-Start tensioners required to carry out a complete overhaul of each drive system.

New packaging and sleeves will help to distinguish the E-Start ranges from standard Micro-V range products, and a range of marketing materials are also being prepared.

Home Page Forums Gates rebrands EMD as E-Start

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  • #205556 Reply

    Gates has unveiled E-Start as its new ‘premier brand’ for the hybrid vehicle aftermarket. E-Start succeeds the EMD brand, which was named after the Ga
    [See the full post at: Gates rebrands EMD as E-Start]

    #205558 Reply
    Meat-Head
    Blocked

    Has anybody brought a stop-start belt?

    Like Opal Fruits – made to make your eyes water

    More expense you will not have back from benefit of stop start

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