GSF Car Parts recently wrapped up their successful DirecTour 2.0 initiative, a three-day intensive program where senior management (SMT) reconnected with branches and customers across the UK.
This second DirecTour saw the GSF SMT team visit 48 branches and meet with a staggering 324 customers. Recognising the diverse needs of their customer base, GSF prioritises these visits to ensure their services are tailored for customer satisfaction. The initiative highlights GSF’s appreciation for both their branch teams and their wider customer network.
Over the three days, SMT members and product leads followed individual itineraries, spending quality time with GSF branch staff and valued customers. They joined branch managers on visits to six customers each, gaining valuable insights into customer priorities and areas for improvement. This unique approach sets GSF apart in the market and delivers positive results for both the company and its customers.
The tour spanned GSF’s extensive network in England and Wales, with executives like CEO Steve Horne personally participating in branch visits. Following the success of DirecTour 2.0, GSF plans to continue this valuable initiative in the future.
You can find your nearest GSF Car Parts branch by clicking here.
