Midlands factor open evening attracts record numbers

GSF Car Parts open evening draws 120 garage customers to its Leicester branch

Midlands factor open evening attracts record numbers
Food and drink was available during the evening with a barbeque from LuK.

An open evening held in June at the Leicester branch of GSF Car Parts has been named as the best attended one ever, according to the national motor factor.

The evening built on the success of a similar Coventry branch event three weeks earlier that also attracted over 70 garage owners and technicians.

Both nights followed a proven format and were supported by key original equipment parts supply partners including LuK, MANN-FILTER, Brembo, Bosch, ZF, Banner and Delphi.

Trade customers filtered down after work, arriving from 5:30pm with some staying until 10.00pm.

GSF Car Parts’ Sealey Tool van did brisk business on both nights, whilst prize draws saw customers winning barrels of Vetech multi-fleet engine oils at the Leicester event.

Both evenings saw full turnouts from branch staff, as everyone took the opportunity to chat informally with customers. Managing Director Jonny West was also at Leicester.

The event also featured a stand for GSF’s VeeWee brand, which specialises in vintage VW Beetles.

Customers were invited to bring their own vehicles, with a Type 2 1971 VW Camper duly arriving.

“We got some great feedback from suppliers on the quality and calibre of the customers who attended,” said Emma Tiernan, regional sales director for GSF Car Parts.

“Whilst there was an opportunity to eat, drink and relax, people were also there to keep updated on new technologies impacting the workshop and to develop strategies to thrive.”

The next event will be at the Peterborough branch on 6th July.

To find your nearest GSF Car Parts branch, click ‘more details’ below.

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