HELLA is launching a new video campaign called “We Are Real.” This initiative aims to showcase the individuals behind the brand and offer a glimpse into the company’s culture.
The campaign features videos featuring HELLA employees, sharing their personal stories, career aspirations, and interests. This allows viewers to connect with the team on a more personal level.
The campaign kicked off with a video featuring Managing Director Neil Grant, who discussed his vision for the future of the automotive industry and HELLA’s role in shaping it.
Subsequent videos featured interviews with Dave Clark, Product and Brand Manager – Lighting, Helen Goldingay, UK Marketing and Communications Manager, and Alex Magee, Head of Product Support. These videos covered topics such as career journeys, hobbies, and personal insights.
HELLA believes that this campaign will strengthen relationships with customers, partners, and the wider automotive community. By highlighting the people behind the brand, HELLA aims to create a more personal and engaging connection.
Follow HELLA’s social media channels and website to stay updated on the latest videos in the “We Are Real” campaign.