HELLA, the global automotive supplier, considers itself well positioned to continue the consistent positioning of the company along the central automotive market trends of autonomous driving, efficiency and electrification, connectivity and digitalisation.
At this year’s Capital Markets Day, HELLA gave investors and analysts a more detailed overview of its strategic orientation in the field of electromobility.
“The electrification of vehicles continues to gain momentum,” said Dr. Rolf Breidenbach, president and ceo of HELLA.
“For HELLA, this means a variety of opportunities.
“The unit energy management is already one of our fastest growing business fields; within the next five years we want to triple our sales.
“To this end, we will make targeted investments in further product solutions for the various stages of electrification, thus making a significant contribution toward clean mobility.”
Product solutions for all stages of electrification
HELLA is seeking to work with customers comprehensively on their way to electromobility.
For this purpose, the company offers an exacting product range from battery sensors for micro hybrids (start/stop automatic), power electronics for mild hybrid vehicles based on 48V technology, to battery electronics for high-voltage applications in full hybrids and all-electric vehicles.
HELLA’s strategy is to further expand its position as a supplier of high-performance key components, such as DC/DC converter and intelligent battery sensors.
Based on its previous experience, HELLA also intends to position itself more and more as a supplier of subsystems in the field of electromobility.
Providing comprehensive aftermarket solutions
Core products in this context are innovative system solutions for mild hybrids, such as the PowerPack 48 Volt and the Dual Voltage Battery Management System.
The PowerPack 48 Volt is specially designed for vehicles of higher performance classes.
It combines a 48-volt lithium-ion battery block, including battery management and DC/DC converter in one product.
The dual voltage battery management system is designed for compact and mid-range applications.
It combines the conventional separate products of 48-volt mild hybridisation within a single product occupying the space of a conventional lead-acid battery.
Making it easier to retrofit electric components
This means the system can easily be integrated into the existing vehicle architecture.
The intelligent circuit of the cells enables the capacity of the lithium-ion batteries to be used in the 12V vehicle electrical system or 48V vehicle electrical system, depending on the application.
At the Capital Markets Day, HELLA also emphasised the strategic cornerstones of the company remain intact and offer great potential for further profitable growth, despite the current market challenges.
“The HELLA strategy is intact,” said HELLA cfo Bernard Schäferbarthold.
“Even though as a leading supplier of automotive lighting technology and electronics, we cannot completely escape the current market development, our strategic orientation provides us with a good basis to counterbalance the current challenges and continue our profitable growth path in the long term.”
The HELLA Group develops and manufactures products for lighting technology and electronics for the automotive industry and also has one of the largest retail organisations for automotive parts, accessories, diagnostics, and services within Europe.
Find out more about HELLA and the products it provides to the automotive aftermarket by clicking ‘more details’ below.