MAHLE Aftermarket is launching a new campaign to honour and celebrate workshop mechanics and their teams. The “MAHLE Workshop Heroes” campaign pays homage to the dedication and hard work of these individuals who keep vehicles running smoothly.
The campaign features eye-catching visuals and references to popular movie titles, highlighting MAHLE’s products and services in a dynamic and engaging way. The initial posters include titles like “The Thermonator,” “The Filter and the Furious,” and “Diagnostix Reloaded.”
MAHLE emphasises the importance of workshop teams and their role in keeping customers on the road. As a full-service provider, MAHLE offers state-of-the-art equipment and high-quality spare parts for all drive types.
The campaign showcases MAHLE’s diverse product range, including filters, engine parts, thermal management components, and the new BatteryPRO product line. They also highlight their CO2 A/C service unit and the TechPRO® 2 diagnostic tool.
MAHLE is actively participating in Automechanika 2024 in Frankfurt, where they will showcase their products and services in their large Group booth and at the Zukunftswerkstatt (Future Mobility Workshop). They will also be present in the Agora outdoor area.
