OSRAM are urging workshops to focus on upselling bulbs during MOT season.
Highlighting the safety benefits and potential revenue stream (as we have previously written about), OSRAM stress that bulbs are a frequently overlooked component during MOT checks, yet they are crucial for driver safety.
OSRAM offers a wide range of bulbs to suit various needs and budgets, including xenon and halogen options. Their xenon bulbs, like the NIGHT BREAKER® 220, offer increased brightness and a longer beam distance. For a more stylish look, the COOL BLUE® Intense provides a whiter light, while the ULTRA LIFE bulb boasts a four-year guarantee. The halogen range includes the NIGHT BREAKER® 220, COOL BLUE® Intense, and ULTRA LIFE, each offering unique benefits in terms of brightness, style, and durability.
By recommending OSRAM bulbs, workshops can ensure their customers’ vehicles are fitted with high-quality lighting solutions that enhance safety and performance. Additionally, upselling bulbs can be a lucrative revenue stream for garages, as it involves both product replacement and alignment.
OSRAM encourages workshops to prioritise bulb checks during MOTs and educates customers about the importance of regular bulb maintenance. By offering quality bulbs and expert advice, workshops can provide valuable service to their customers while boosting their bottom line.
FInd out more about Osram and their full range by clicking here.