Ring, supplier of automotive products, says it has successfully established Ringmechanika as a ‘must-attend’ event for customers.
For the fourth consecutive year, Ring has invited its customers and journalists to its headquarters in Leeds to showcase its current and new product offerings. The event, which celebrated Ring’s 50th year in business, saw more than 50 guests in attendance.
The product display included items under the Ring and parent firm OSRAM brands, and covered lighting, batteries and tyre maintenance. In addition, there were new product debuts at the event, allowing attendees to be among the first to see and use the new kit.
Ringmechanika also gave clients access to the company’s lighting lab, where Ring and OSRAM test their bulbs to make sure they maximise road illumination while adhering to existing regulations.
Additionally, visitors had the opportunity to talk with the sales team about their needs as well as the best goods and solutions they could provide to their clients.
Henry Bisson, Marketing Director at Ring, said:
“What a way to celebrate our 50th birthday! Ringmechanika proved to be an excellent event and well worth all of the time and effort our team puts into it, as it gives our customers a fantastic opportunity to speak to us, look around our facilities and dive deeper into the products we offer. This is our fourth year running Ringmechanika and it continues to grow in size and attendance, which shows that there’s a clear appetite for a customer-centric event like this. We’re already planning next year and can’t wait to see the continued success of it.”