The Parts Alliance open evening attracts over 200 customers despite heavy rain

Birmingham Midpoint distribution centre open evening welcomes garage owners and mechanics

The Parts Alliance open evening attracts over 200 customers despite heavy rain

The Parts Alliance Midpoint distribution centre opened its doors for garage customers this week, attracting a total of 250 attendees including 25 key suppliers.

The open evening, held on Thursday 13 June had originally been intended to take place at GSF Birmingham but was moved to Midpoint to involve eager customers of local branches of CES and Bromsgrove Motor Factors too.

Guests were given tours of the distribution centre and, undeterred by the weather, were treated to a BBQ courtesy of Schaeffler’s LuK brand.

The open evening, held on Thursday 13 June, welcomed customers from local branches of CES, Bromsgrove Motor Factors and GSF Car Parts.

Guests were given tours of the distribution centre and, undeterred by the weather, were treated to a BBQ courtesy of Schaeffler’s LuK brand.

“An amazing night”

Dean Whitehouse, head of business development at The Parts Alliance, said: “It was an amazing night.

“Wonderful to see so many customers make the effort in the awful rain.

“We had a hundreds of customers coming to see our new warehouse and spend time with our branch staff.”

“Unbelievable turnout”

Simon Moore, head of marketing at The Parts Alliance, said: “Despite atrocious weather, we had an unbelievable turnout and really showed the loyalty of our customers to make the effort through the floods.

“It was wonderful to see so many.

“I’d like to thank our suppliers and staff for putting together a great open evening.”

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