TRICO announces Pearl Automotive distribution deal

Garages to benefit from improved supply of TRICO wiper blades

TRICO announces Pearl Automotive distribution deal

TRICO has announced a new distribution deal with Pearl Automotive, which is now to supply the brand’s range of wiper blades including its Flex, Exact Fit and Neoform lines.

For nearly 50 years, Pearl Automotive has been a major distributor of workshop consumables to the aftermarket, supplying national accounts, buying groups and independent motor factors.

With its large logistics warehouse in Abingdon, Oxfordshire, Pearl Automotive is able to provide a nationwide 48-hour distribution service, ensuring customer’s shelves are quickly replenished with TRICO’s extensive range of products.

Managing director at Pearl Automotive, Steve Catling, said: “TRICO is a brand that’s been around for a long time, so when the opportunity came along for us to be a distributor, we were keen to take it.

“It’s going really well so far and we’re very excited about continuing to move it forward and make the most of this partnership.”

Related: Garages encouraged to check wiper blades in time for winter

The Exact Fit replacement range makes it easy for motorists to restore their vehicles to factory pedigree.

Made from natural rubber and high-strength steel, Exact Fit wiper blades offer long-lasting performance, direct fit – with no loose clips or adaptors to install – and with almost 150 references, provide 99 per cent front and rear wiper coverage.

TRICO Flex wiper blades allow customers to step up from conventional to premium blade technology.

The range not only replaces original equipment-fitted beam blades, but also upgrades conventional hook arm blades to the latest beam technology.

With 97 per cent car parc coverage and only 14 part numbers, the slim-line collection allows customers to offer a comprehensive wiper solution with minimal stock commitment.

Neoform, meanwhile, is a stand-alone range, upgrading conventional wipers to premium beam technology, which provides customers with a smoother wipe and longer service life.

Like the Flex range, Neoform is made with a memory curve steel beam, and one of its pivotal advantages is the exclusive dual-point coupler, which works to eliminate streaking during extreme weathers.

TRICO’s UK and Ireland sales manager, Andy Taylor, said: “With Pearl Automotive’s resources and reputation in the aftermarket, we’re thrilled to welcome them as a TRICO wiper blade distributor – we know that they’ll do a great job providing their customers with our premium quality products.”

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