TRICO is set to head to Dublin for Auto Trade Expo to share everything from a new slogan and packaging, to a liveried transporter, Ginetta race car and a competition that could see visitors walk away with prizes from a €10,000 bundle.
The annual exhibition is to be held at Citywest Exhibition Centre between Saturday 20th and Sunday 21st October.
The strapline ‘Excellence in Every Blade’ was introduced earlier in the summer to highlight the trust that OEMs and aftermarket suppliers have placed in TRICO for more than a century. It has also been introduced to help TRICO’s customers sell and explain the benefits and quality that TRICO offer, using the motto to strengthen their own sales.
TRICO’s Flex, Force and Neoform ranges have undergone a facelift after the company listened to customer feedback.
The revamp has resulted in shallower packaging that enables workshops, motor factors and retailers to increase the number of wiper blades that can be hung on display.
TRICO is a proud sponsor of Yorkshire-based team, Tockwith Motorsports, whose driver is on the verge of winning the Britcar Dunlop Endurance Championship.
TRICO will also be handing out a limited number of tickets from their “TRICO 10k GIVEAWAY” running in Ireland throughout October – that could win one lucky visitor a holiday voucher worth €1,000.
Other prizes up for grabs include an iPad, Amazon Echo, flatscreen television and a driving experience.
TRICO technical sales representative for the UK and Ireland, Andy Taylor said: “As well as all the new developments and exciting things for visitors to see, we will also be telling customers about lots of new-to-range references.
“I will be on-hand to answer questions about products – and anything else on the stand! I look forward to meeting lots of our existing customers and some new faces as well, all of whom I hope will be impressed with our stand and offering.”
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