TRICO Group renamed as First Brands Group

New identity comes as group acquires two US manufacturing companies

TRICO Group renamed as First Brands Group

Automotive replacement parts manufacturer, TRICO Group has been renamed as First Brands Group.

The First Brands Group has also acquired two US manufacturing companies: brake parts specialist, Brake Parts Inc. (BPI) and filtration expert, Champion Laboratories Inc. (Champ Labs).

Alongside brands including FRAM, TRICO, STRONGARM, AUTOLITE, ANCO, AIRTEX, and CARTER, comes BPI’s RAYBESTOS and Champ Labs’ LUBERFINER, which means the company can now offer replacement parts solutions for critical, high-velocity aftermarket categories.

Vice president and general manager of First Brands Group, Eduardo Sanz, said: “Now is the moment for a new identity that makes a statement about who we are today and where we are going tomorrow.

“With first-rate employees and premium brands, our new First Brands Group LLC name ably represents our unrelenting promise to our customers for prosperous growth.

“In Europe, business continues as usual and our existing AIRTEX, TRICO, and Champion products remain available through our dedicated customer services and sales teams.

“Of course, the acquisition of these further brands opens up exciting potential opportunities to deliver even more market leading products into the European aftermarket.”

Home Page Forums TRICO Group renamed as First Brands Group

  • This topic is empty.

You must be logged in to reply to this topic.

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.

Sign Up