TRICO has unveiled its new planogram design with signage, which allows retailers and motor factors to display the entire Exact Fit programme to their customers – using just a single two-metre bay.
The Exact Fit programme is a comprehensive range of direct fit, original equipment (OE) replacement blades, with almost 150 references giving 99 per cent front and rear wiper coverage.
Reducing stock keeping units (SKUs) by up to 35 per cent compared to other OE brands is also a critical advantage for stockists, and TRICO is able to achieve this because its unique clips will fit up to three arms in one.
It also has a single pack philosophy, which gives added flexibility with stock and drastically reduces the number of SKUs required.
Senior brand and product manager at TRICO, Sam Robinson, said: “We’re delighted to reveal this new display and stylish consumer display signage.
“It is vitally important that we listen to customer feedback and show them that we’re working on new innovations, as well as continuously improving our products, to help them increase their sales and stock levels, and continue to provide the best tools to support their wiper blade sales, which we are confident we have achieved with this new layout.”
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